Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
An effective content marketing strategy will improve your visibility in search results as quality content is rewarded.
When your website visitors find what they read helpful, informative, or enlightening, they'll think more highly of your brand.
Using personal brands of individuals to write content, your customers develop a more personal relationship with your company.
Higher quality content increases the perceived expertise, authority, relevance, and trust of your site.
Of marketers reported custom content was their top marketing priority
Content marketing costs 62% less than traditional marketing methods
The demand for infographics has increased 800% in the past year